• Betsey Dempsey

What colors will work for my business?

Choosing colors for a professional space is very different than for your home. Most importantly, will you be the one seeing the colors all day or do you have customers? If it is just for you, then you have more flexibility. If you go too neutral, it may become boring and promote napping! Otherwise, if your color has too high an intensity, it may give you headaches or an unsettling feeling. If you have customers, it is critical that you consider the psychological effect of the colors. For instance, if your "customers" are elementary students, they will need very different colors than high school students. The same goes for if your customers are visiting your medical practice vs. your skateboard shop. Some businesses benefit from bolder, fun colors, where others need very calming colors (not necessarily gray!) Think about how you want your customers to feel before making color choices.


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